The Year Social Grew Up: Secrets to Successful Social Partnerships 

The Year Social Grew Up: Secrets to Successful Social Partnerships 

As social media continues to dominate the marketing landscape in 2025, we’re hosting an exclusive event as part of our CMO Engagement Programme designed to help Heads of, Directors and CMOs unlock the full potential of social partnerships, and we'd love you to join us.

• Event: The Year Social Grew Up: Secrets to Successful Social Partnerships
• Date: 6pm on 26^th March 
• Location: The Groucho Club, 45 Dean St, London W1D 4QB
  

Panelists include:

• Linn Frost, Co-Chief Executive, Social Element
• Kelly Best, Managing Director - Product Marketing and Experience, Virgin Red
• Richard Burgess, Global Principle, Brand, Digital & Social Media Just Eat
• Katie Kinchin-Smith, Head of Brand, Very Group
• Tracy Woods, Fractional CMO

The event will feature a dynamic panel discussion, followed by drinks, canapes, and networking. You’ll gain valuable insights from our Q1 2025 CMO Engagement Programme Report, which surveyed 500 CMOs about the topic. We'll explore the key challenges and opportunities brands face today, including:

• Shifting Marketing Budgets: Reallocation of spend and what that means for your brand’s social strategy.
• Creative & Strategic Alignment: Ensuring your creative partnerships meet strategic performance expectations.
• Brand Safety & AI: How AI is being used to navigate the complexities of brand safety.
• Global vs. Local: How to integrate global strategies while staying relevant to local audiences.