What is the optimal agency model in 2025?

The marketing landscape is evolving faster than ever, forcing brands to rethink their approach to agency partnerships. With shifting budgets, new operating models, and the rise of AI-driven solutions, the question remains—what does the most optimal agency model look like in 2025 and beyond? 

Join us as we bring together a panel of experts to debate the future of agency structures and their impact on cost, creativity, and efficiency.

Expect a thought-provoking conversation as our panel tackles key questions, including: 

• What’s changed? How have agency models evolved, and what’s driving the shift?
• Where would you hedge your bets? If you controlled the full marketing budget, where would you invest more?
• Procurement vs. Marketing - who's really in charge?
• The perfect world model - does it exist? What would it ideally look like?
• One-stop shop vs. specialisation - is the industry moving toward consolidation, or will specialist agencies continue to thrive?

Join us for a candid discussion on the future of agency partnerships, where we challenge conventional thinking and explore what it truly means to optimise agency models for success in 2025 and beyond.

An evening of networking and insight, this event is a great opportunity to meet and connect with the marketing procurement community over drinks and nibbles.

Can't make the event but want to hear more? Join here for future content and events. 

*This event is exclusively for Marketing Procurement Professionals.

This community has been created by The Ingenuity Group the biggest connector of brands and agencies in the UK