SIGN UP NOW
The marketing landscape is evolving faster than ever, forcing brands to rethink their approach to agency partnerships. With shifting budgets, new operating models, and the rise of AI-driven solutions, the question remains - what does the most optimal agency model look like in 2025 and beyond?
Join us as we bring together a panel of experts to discuss the future of agency structures and their impact on cost, creativity, and efficiency.
When: 23rd April @ 5.30pm
Where: Dept, Floor 10, Featherstone Building, 66 City Rd, EC1Y 2AL
Panellists include:
✨ Rebecca Bellairs, Head of Category - Marketing Procurement, ASDA
Rebecca recently joined ASDA, heading up Marketing Procurement in an exciting time of change for the supermarket
✨ Leo Sloley, Head of Brand & Retail, KFC
Leo has been instrumental in building the KFC brand that topped Campaign's Advertiser of the Year 2024, all while leading one of the industry's strongest agency models
✨ Joanna Rogers, Head of Procurement Marketing, The AA
In the last few years, Joanna has overseen a brilliant transformation of The AA, which has resulted in some of their best work to date
✨ Ali McClintock, SVP of Growth & Head of UKI, DEPT
DEPT keep winning, and keep on growing and are now 4000 people globally. Ali oversees all new business and growth for DEPT and is also MD of all 750 people in the UK
✨ Chaired by: Duncan Wood, Managing Director, The Ingenuity Group
Expect a thought-provoking conversation as our panel tackles key questions, including:
✨ What’s changed? How have agency models evolved, and what’s driving the shift?✨ Where would you hedge your bets? If you controlled the full marketing budget, where would you invest more?
✨ Procurement vs. Marketing - who's really in charge?
✨ The perfect world model - does it exist? What would it ideally look like?
✨ One-stop shop vs. specialisation - is the industry moving toward consolidation, or will specialist agencies continue to thrive?
Join us for a candid discussion on the future of agency partnerships, where we challenge conventional thinking and explore what it truly means to optimise agency models for success in 2025 and beyond.
Hosted by DEPT on their incredible 10th floor rooftop, this is an evening of networking and insight - the event is a great opportunity to bring together and connect the marketing procurement community over drinks and nibbles.
Can't make the event but want to hear more? Join here for future content and events.
This community has been created by The Ingenuity Group the biggest connector of brands and agencies in the UK